Pizza Haven Fret Cut Sign - A new identity of Pizza haven
Introduction:
Pizza Haven - Pizza - Burger - Curry is a restaurant , located in crewe. It is located in 149A, Edleston Road, Crewe Cheshire. They are well known for their pizzas. But they also introduce their new items from some recent times. They run their shop for a long time.
Challenges:
Pizza Haven want to enhance the visibility and brand presence through the illuminated fret Cut Sign. They wants to make their sign visually appealing and eye-catching for their customers.
Old Pizza Haven Sign
For their new sign they want fully illuminated fret cut sign and some fret cut area has to be raised and some are reccesed. But for the production of sign there has been some issues.
Back Panel Issue
The design incorporated a fret cut aluminum composite tray with opal acrylic backing to allow for internal LED illumination. The initial design specified a 3mm aluminum composite panel (ACP) as the back panel for the fret cut sign. However, this thickness proved insufficient to support the weight of the fret cut letters and the internal LED lighting system, leading to stability of the sign.
Vinyl Cut Issue
The design included vinyl graphics be applied over the fret cut areas. The difficulties are to apply the vinyl on recessed areas with a smooth finish. The complexity of the design, combined with the curved surfaces of the letters, made precise application challenging, resulting in air bubbles.
Solution:
The sign33 team give some suggestions to solving this problems . They updated the back panel from 3mm to 5mm. Providing additional components for make sure the sign's structure should be on point. And also applied vinyl carefully to ensure durabilty of the sign and maintain the vinyl color for a eye catching look.
Result:
New Sign of Pizza Haven
The completed fret cut sign significantly improved Pizza Haven's street presence, especially during evening hours, thanks to the effective LED illumination. The attention to detail in addressing sign challenges resulted in a high-quality, durable sign that aligns with the brand's image and attracts customers. This illuminated sign with vinyl details contribute to increasing the customer engagement.