Axel Flat Cut Sign
Axel Flat Cut Outdoor Sign
Introduction:
- Client : Axel Clothing
- Location : 181 Henry Street
- Project : Outdoor Sign
AXEL, a luxury activewear subscription brand. They offer high quality activewear. They supposed to make their customised sign for their shop.
Challenges:
AXEL clothing approach Sign33 to making their sign with a more unique way that represent their brand identity smoothly. Their sign design included the brand name 'AXEL' with two dumbbell - which is represent their brand identity or the product they sell.
Dumbbell Shape: The original sign design included the dumbbell shape, that needs to be more specifies with the brand name, and also this dumbbell shape represent the 'X' shape from the brand name. So, it has to be on point on the sign. But, the dumbbell shape is so big to cut this appropriately without losing any details of sign. For dumbbells there has two options for the sign weather dumbbells comes with a whole piece or it comes separately with the white layer over the shape of dumbbells single strings. There has to problem of cutting the shape of single white strings in dumbbells.
Solutions:
Sign33 proposed client to have this dumbbell shape with a whole piece. Changed the design of dumbbells and cut it a whole piece so that, details can't lost.
